Marc Masat

Marc Masat is a seasoned professional specializing in eCommerce and digital business management, currently serving as the Global eCommerce & Digital Business Manager at Puig since April 2022. Notably, Masat transformed a declining revenue stream into a multi-million-euro annual profit and successfully directed the global digital strategy for 'Lifestyle Brands' on major platforms like Amazon. Prior experience includes serving as the eCommerce and Digital Sales Manager at Familia Torres, where revenue was propelled from minimal to €4M annually in Spain, and as the E-Commerce International Key Account Manager at Affinity Petcare, where Masat launched online operations in the UK, managing significant sales across Europe. Masat began the professional journey with a brief internship at Nestle S.A., implementing automation to streamline processes. Academic credentials include a Bachelor's Degree in Business Management and Administration from Universitat Autònoma de Barcelona, earned between 2010 and 2014.