Núria B.

Núria B. has extensive experience in retail and trade marketing, currently serving as Channel Activation Manager for International Accounts & Department Stores at Puig since June 2010. This role involves defining retail and activation strategies for prestige brands and leading the Retail Activation team to implement brand-aligned plans. Prior positions include Key Account Manager for international accounts at Puig, as well as various marketing and account management roles at Nestlé, where Núria managed brands like NESQUIK and negotiated commercial agreements. Additionally, Núria has served as a professor at OBS Business School and holds degrees from several institutions in leadership, marketing, and business management.