Pamela Rocha

Pamela Rocha is a Media, PR & Communications Executive at Puig since February 2023, specializing in PR strategy planning for a portfolio of prestigious brands, including Carolina Herrera and Jean Paul Gautier. Prior to this role, Pamela worked at L'Oréal from May 2017 to March 2023, where responsibilities included developing comprehensive digital strategies and managing social media for Urban Decay, Kiehl’s, and IT Cosmetics. Earlier positions involved analyzing CRM campaigns for multiple luxury brands and managing Marketing Cloud initiatives. Pamela holds a postgraduate degree in Industrial Engineering and Project Management from Universidad Panamericana, as well as a bachelor's degree in Industrial Engineering from the same institution, and studied technological innovation and eco-design at Lycée Franco-Mexicain.