Patricia Sofia H.

Patricia Sofia H. has extensive experience in media and digital marketing, having held key managerial roles at companies such as Puig and Beiersdorf. From 2021 to 2022, Patricia was the Media & Digital Manager for Germany and Austria at Puig, where they localized global strategies and improved campaign efficiency. Patricia also completed a Master’s in Marketing Management at Leuphana Universität Lüneburg and a Bachelor's in International Management from ESB Business School and Universidad Pontificia Comillas. Prior to these roles, they gained valuable experience in product marketing and digital strategy through internships and apprenticeships at notable companies like CHANEL and Philips.