Ricardo Alves Ferreira

Ricardo Alves Ferreira is an accomplished professional with extensive experience in marketing and retail, currently serving as General Manager Marketing & Retail - Global Travel Retail at Puig since September 2015. Prior roles include Marketing & Retail Director and Marketing Director within the same division. Previously, Ricardo worked at GSK from March 2011 to August 2015, where responsibilities included leading Skin Health strategy for LATAM and Brazil, overseeing product development, and managing significant marketing campaigns. Additional roles at GSK involved implementing major projects and driving growth in Oral Care. Earlier experiences at L'Oréal highlighted expertise in managing product launches and category growth, notably in Hair Care and Skin Care, yielding significant annual turnovers. Ricardo holds a degree in Business Administration with a focus on Finance from Universidade Federal do Rio de Janeiro.