Puig is a third-generation family-owned fashion and fragrance business based in Barcelona.

Apparel & Fashion

Puig

This department focuses on gathering, analyzing, and interpreting consumer data to inform business strategies and optimize market engagement.

Consumer Insights

The Marketing and Brand Management team at Puig is responsible for developing and executing marketing strategies that enhance brand equity and drive consumer engagement across its fashion and fragrance portfolio. This team works collaboratively to manage brand positioning, oversee visual merchandising, and execute integrated marketing campaigns, while also coordinating efforts across various regions to ensure a cohesive brand presence in the global market. With a focus on innovation and creativity, they also leverage digital platforms to enhance brand storytelling and customer interactions.

Marketing and Brand Management

This department manages and optimizes the processes of supply chain planning and demand forecasting to ensure efficient product availability.

Supply and Demand Planning

The Human Resources team at Puig is responsible for developing and implementing HR strategies that align with the company's goals in the fashion and fragrance sectors. This includes talent acquisition, employee development, performance management, and ensuring a positive organizational culture across various regions. By fostering a diverse and skilled workforce, the HR team supports Puig's commitment to innovation and excellence in its family-owned business model.

Human Resources

This department focuses on developing and maintaining relationships with key clients to drive sales and enhance customer satisfaction.

Key Account Management

This department focuses on the design, optimization, and management of packaging solutions across various product lines.

Packaging Engineering

This department focuses on managing customer interactions and ensuring satisfaction throughout the service delivery process.

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Other teams

Marketing and Brand Management

Supply and Demand Planning

Human Resources

Key Account Management

Packaging Engineering

Customer Care