Brendan Brazier

Brendan Brazier is an accomplished entrepreneur and innovator in the natural health food and beverage industry, serving as Founder of Fiction Foods since January 2022. As Co-Founder of Vega since 2004, Brazier has contributed to its recognition among Canada’s fastest growing companies. With a focus on health-conscious products, Brazier co-founded Pulp Culture in 2020, a brand known for its probiotic beverages, and is a Partner at 101 CIDER HOUSE, an "ADULTS ONLY" juice bar sourcing local ingredients. In addition to advising and investing at Lyra Growth Partners, Brazier has held several leadership roles, including Venture Partner at Blue Horizon and Director of Innovation at Pinto. Prior experience includes serving as VP of Food Architecture at Noblegen Inc. and as an Executive Producer for the influential documentary "The Game Changers."