Ariel Birkenruth

Sr. Creative Coordinator at PULSE Music Group

Ariel Birkenruth is an accomplished music industry professional with extensive experience in creative coordination and A&R management. Currently serving as a Sr. Creative Coordinator at PULSE Music Group since June 2021, Ariel has previously held various positions including Creative Coordinator and Creative Assistant. Expertise includes developing cross-platform social media marketing campaigns for high-profile artists, supported by analytical skills utilizing tools like Sprout and Facebook Analytics. Ariel's background includes roles at Ourros as A&R/Management, and WMA as a Music Marketing Intern, among others, contributing to talent management, digital marketing, and sync licensing. Educated at the University of Southern California with a minor in Business, Ariel also participated in the prestigious Clive Davis Institute of Recorded Music at NYU.

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Los Angeles, United States

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PULSE Music Group

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PULSE Music Group was founded in 2008 by songwriters Scott Cutler and Anne Preven, and producer Josh Abraham as a sanctuary for emerging artists. Over the past 10 years it’s emerged as a premier independent music publisher and one of the music industry’s fastest-growing companies. With a world-class publishing infrastructure and high-level creative services including A&R, management, artist development and licensing, Pulse’s award-winning client roster is credited with more than 150 million units of recorded music sales and more than 10 billion music streams. Pulse’s A-list roster of creators and partnerships includes Rick Rubin’s American Songs, Nas’ Mass Appeal, Marc Anthony’s Magnus Media, and its song catalog features global hits such as: “Despacito ft. Justin Bieber” by Luis Fonsi & Daddy Yankee via Marty James (10x Platinum, tied for the longest run in Hot 100 history); “Girls Like You” by Maroon 5 feat. Cardi B via Starrah (#2 Hot 100, #1 Hot AC and iTunes Pop); Camilla Cabello’s “Havana feat. Young Thug” (#1 in 12 countries, surpassed over 1 billion streams on Spotify); “Needed Me” by Rihanna via Starrah (5x Platinum, #1 at Rhythmic radio); “Centuries” by Fall Out Boy via J.R. Rotem and Raja Kumari (#1 at Modern Rock radio, 4X Platinum); “Broccoli feat. Lil Yachty” via DRAM (#1 Billboard Hot Rap Songs, 6X Platinum); “Walk It Talk It Featuring Drake” via OG Parker (Top 20 on Billboard Hot 100, 119 million+ Spotify plays); and “Sit Next To Me” by Foster the People via Oligee, John Newman, and Pulse’s own co-CEO Josh Abraham (certified Platinum, Top 10 iTunes Alternative charts, Top 20 Mediabase Hot AC); among many others. For further information about Pulse Music Group, go to www.pulsemusicgroup.com. For breaking news updates, behind-the-scenes information and photos, follow @PulseRecording on Instagram, Twitter and Facebook.


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