Pratik W. is a seasoned professional in product development and analytics within the AdTech sector, currently working at PulsePoint since January 2025. Before this role, Pratik was the Senior BI & Data Strategy Lead at adMarketplace from September 2021 to January 2025, where responsibilities included co-leading the BI and data function and overseeing the end-to-end data architecture and analytics initiatives. Previous positions include Data Analytics Engineer and DE Advisor at Insight Data Science, Data Scientist at the New York City Department of Environmental Protection, and a range of roles in data analysis and data science throughout various organizations. Pratik holds a Master of Science in Data Science from New York University and a Bachelor of Engineering in Computer Engineering from the University of Mumbai.
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