PUM Netherlands senior experts
Hugo Lingeman is an experienced professional with a diverse background in marketing, consultancy, and online engagement across various sectors, including hospitality, tourism, and child aid. Currently serving as a Senior Expert at PUM Netherlands Senior Experts since April 2015, Hugo focuses on supporting small and medium-sized businesses in Zambia, Nepal, and Bolivia to foster job creation and improve livelihoods. Previous roles include Co-founder of Stinngo, which provided online marketing services for small accommodations, and Online Marketeer at Net4kids. Hugo also holds significant experience in strategic marketing, having worked as a Senior Strategist at AGENCY.COM and as Director of New Media Marketing at KLM, where responsibilities included developing the airline's online presence. Education includes a degree in Marketing from HES Amsterdam and additional studies at the University of Groningen.
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PUM Netherlands senior experts
PUM is a volunteer organisation. We empower ambitious entrepreneurs in building a structurally better future for their community; socially, ecologically and economically. We work together with SMEs in 37 countries worldwide since 1978. Entrepreneurs and businesses approach us – often via our representatives – and request advice. We link them to Dutch professionals who share their knowledge and experience voluntarily. Our experts execute short-term, solid consultancy projects, either on the work floor or via remote coaching. They collaborate with our clients, so that these develop into a growth engine for the local economy. This benefits both employment and the sustainable economic development of the region. Furthermore, as the contacts established regularly lead to major trade relations, the Dutch economy benefits as well. Our goals are to contribute to the UN's Sustainable Development Goals and empower ambitious entrepreneurs in building a structurally better future for their community; socially, ecologically and economically to create vibrant businesses and better lives.