Alex Barnes is a seasoned professional in sales and merchandising with extensive experience in the sporting goods and fashion industries. Currently serving as Sr. Director of Sales at PUMA Group, Alex leads the wholesale strategy and business growth for PUMA North America. Prior roles include General Manager for the NBA and MLS portfolios at Fanatics, and Director of N.A. Merchandising at Under Armour, where Alex developed revenue strategies and managed product portfolio optimization. Alex's career also includes significant accomplishments at Brand Jordan and Nike, demonstrating a strong ability to drive profitability and market share across various prestigious brands. Alex holds a Bachelor of Science in Entrepreneurship from Hampton University.
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