Alexandre Lizareli Abou Ajoue

Alexandre Lizareli Abou Ajoue has extensive experience in sports marketing and brand communications, currently serving as Team Head Sports Marketing & Brand Communications for LATAM at PUMA Group since September 2013. In this role, Alexandre develops regional strategies and ensures alignment with business partners and subsidiaries while overseeing teamsport and accessories collection strategies. Previous positions include serving as Apparel Merchandising Manager at PUMA, Gerente Desenvolvimento e Coordenação de Núcleo E-commerce at Grupo SBNet, and Gerente de Categoria Futebol at GRUPO SBF. Alexandre's career began at CASA BAYARD ESPORTES as Gerente de Produto. Academic qualifications include a postgraduate degree in Fashion Business from SENAC, a degree in Sports Management from Universidade São Marcos, a law degree from Universidade Paulista, and a technical degree in Data Processing from FECAP.