Benoit Menard

Benoit Menard is a seasoned marketing professional with extensive experience in leading marketing strategies and campaigns within the sports and entertainment sectors. Currently serving as Senior Regional Director of Marketing for Europe at PUMA Group since February 2018, Benoit develops and implements initiatives to enhance Puma's brand presence across the region. Previously, Benoit held roles including Global Integrated Marketing Director on a temporary assignment at Puma, where responsibilities included campaign development and brand management, and as Marketing Director for France, focusing on consumer engagement. Benoit's earlier career includes significant positions at adidas as Director Managing Editor for the Paris newsroom and Brand Manager, as well as a role as New Media and Social Network Manager at Canal+. Benoit has also worked as an independent consultant for advertising agencies and was the E-Business Manager for the French Basketball Association. Academic credentials include an Executive MBA from ESCP Business School and a master's degree in Business Administration from ADVANCIA.