Carmen Ponce

Carmen Ponce is currently the Lead Brand Consumer for Southern Europe at PUMA, focusing on sports performance marketing across Italy, Spain, and Portugal. With a strong background in brand marketing and digital strategy, Carmen has held multiple roles at PUMA and Nike, leading teams and crafting marketing strategies that engage consumers and retailers. Notably, Carmen created a foundation supporting children in need linked to a top FC Barcelona player, showcasing a commitment to social impact. Renowned for being digitally savvy and a natural leader, Carmen maintains a robust professional network while remaining composed under pressure.