Guneet Mast

Guneet Mast currently serves as the Head of Performance Marketing & CRM for eCommerce Europe at PUMA Group, a position held since May 2021. Prior to this, Guneet was the Senior Campaign Performance Manager at Philips, leading digital activation for North America and Latin America, focusing on in-housing media channels and driving direct-to-consumer performance. Guneet's extensive experience includes roles such as eCommerce Performance Marketing Manager at Converse, where strategic marketing plans were developed across Europe, and European Digital Marketing Manager at Staples, overseeing digital marketing activities for enhanced sales. Earlier positions include account management at iProspect and Google, providing online advertising services to international clients. Guneet holds an International MBA from TiasNimbas Business School and a Bachelor's degree in English and Economics from Himachal Pradesh University.