Isabelle Nawrocki

Isabelle Nawrocki currently serves as the Global Director of E-Commerce Digital Consumer Experience at PUMA Group, leading a global team to enhance customer experience across web and app platforms since September 2024. Prior to this, Isabelle held the position of Head of Digital Marketing at ALDI SÜD from November 2021 to July 2023, managing B2C strategies. Isabelle's career at Vodafone spanned from February 2013 to November 2021, where roles included Group Head of App & Web Marketing and Senior Category Manager for Online Sales, focusing on digital marketing, CRM, and customer engagement. Isabelle began career in digital marketing with EOL Intermedia GmbH as a consultant. Educational qualifications include a Master of Science in Wirtschaftspsychologie and a Bachelor of Arts in Business Administration from FOM University of Applied Sciences for Economics and Management.