Kendal Roy

Kendal Roy currently serves as a Senior E-Commerce Content Specialist at PUMA Group, leading content growth and optimization strategies for the US and Canada websites. Responsibilities include managing content analytics, project oversight, and advocating for an optimized customer journey. Previously, Kendal held the role of E-Commerce Content Specialist at PUMA and worked as an E-Commerce Site Merchandiser at The Paper Store, where analysis of site metrics and effective merchandising strategies were key focuses. Additional experience includes serving as a Pitching Coach for the Brandeis University Softball Team, where techniques and leadership skills were emphasized. Early career roles involved athletic operations at Assumption College and community relations coordination for Worcester Bravehearts Baseball. Kendal holds a Bachelor of Arts in Marketing from Assumption University.