AV

Amy VanHaren

CEO and Founder at pumpspotting

Amy VanHaren has a diverse work experience spanning various roles and industries. In 2010, they worked as a Senior Social Media Manager for Stonyfield Farm, where they played a critical role in building the company's social media presence and increasing engagement with fans. Amy then moved on to work as an Employment Brand Specialist at Cimpress, where they focused on elevating the company's employer brand impact through social media.

In 2013, Amy founded their own company called VanHaren Creative, where they helped businesses harness the creative power of social media to engage, grow, and connect with their audiences. Amy worked with clients such as Pukka Herbs, Amy's Kitchen, Orgain, and Grandy Oats.

Amy also worked at Patagonia as a Social Media Consultant for Patagonia Provisions and Patagonia Books, leading digital and social strategies for the brand. Amy later joined Amy's Kitchen as the Senior Manager of Digital and Social Media Marketing Strategy, where they developed and implemented digital marketing plans.

In 2016, Amy founded pumpspotting, a company focused on creating a more inclusive world for families by building baby-feeding-friendly cultures for businesses. Amy served as the CEO and Founder, leading the development of baby-feeding software and services to help businesses create breastfeeding-compliant environments.

Amy has also been involved in various other roles and projects, such as being a Top 26 Startup at MassChallenge and working as a Digital Marketing Consultant for When to Jump, a global community that celebrates individuals pursuing their passions.

In 2023, they became an Executive Member of Dreamers & Doers, an organization that supports and connects female entrepreneurs.

Throughout their career, Amy has demonstrated expertise in social media marketing, community building, and digital communications, and has worked with notable brands and startups.

Amy VanHaren received their BA in English Composition from DePauw University between 1995 and 1999. Amy furthered their education by obtaining an MFA in Writing from the University of New Hampshire from 2005 to 2008.

Links

Previous companies

MassChallenge logo
Cimpress logo

Timeline

  • CEO and Founder

    January, 2016 - present