ERIKA JULIANA RODRÍGUEZ SÁNCHEZ

Digital Positioning Analyst at Puntos Colombia

Erika Juliana Rodríguez Sánchez has a variety of work experience in different roles and industries. ERIKA JULIANA most recently worked at Puntos Colombia as a Digital Positioning Analyst starting in May 2022. Prior to that, they were an SEO Analyst at BlackSip from September 2021 to May 2022.

Erika also has experience as a Marketing Account Executive at CIV Customer Index Value from September 2020 to September 2021. In this role, they managed relationships and projects for companies in the financial sector and created monthly reports based on market studies to improve company value and growth. ERIKA JULIANA also identified pain points of clients and developed action plans and strategies.

Before that, Erika worked at Itaú Colombia as a Franchise Analyst from April 2019 to May 2020. In this position, they coordinated and monitored project tables for brand unification, generated and consolidated productivity reports for the commercial network, and designed and monitored productivity indicators.

Erika's previous experience includes working as a Sales Administrative Assistant at Softys from September 2018 to April 2019, where they controlled and monitored client expenses, tracked and settled provisions, and developed KPIs for the sales administration department. ERIKA JULIANA also had an internship as a Student in Industrial Engineering at Softys from January 2018 to July 2018.

Throughout their work experience, Erika has developed strong analytical skills, expertise in digital positioning and SEO, and a track record of managing relationships, conducting market research, and implementing strategies to drive growth.

ERIKA JULIANA RODRÍGUEZ SÁNCHEZ has a varied education history. Starting in 2013, they attended Universidad Militar Nueva Granada, where they pursued a degree in Industrial Engineering. ERIKA JULIANA completed their studies in 2018 but did not specify if they obtained a degree.

In 2020, Erika attended Corporación Universitaria Remington and completed a diploma in Leadership and Strategic Planning.

During the same year, they also enrolled at Universidad Militar Nueva Granada again, this time specializing in Marketing of Services. The end date for this specialization is not mentioned.

In 2021, Erika continued their education at Universidad Autónoma de Bucaramanga, where they completed a diploma in Programming Fundamentals with an emphasis on web/mobile applications.

Erika has also obtained additional certifications. In June 2020, they received a certification in Web Development: HTML and CSS from Google Activate. ERIKA JULIANA also obtained a certification in Digital Marketing Fundamentals from the same organization.

Furthermore, in June 2022, they obtained a certification as a Digital Strategist from UBITS.

Currently, Erika is pursuing a certification as an SEO Specialist at Punto Rojo, without specifying an end date.

Links

Timeline

  • Digital Positioning Analyst

    May, 2022 - present

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