Daniela Herrera

Daniela Herrera has a comprehensive work experience in various roles and industries. Daniela is currently working as a Social Media Manager at Pura Mente since September 2022. Previously, they worked as a Content Manager at Peach from March 2022 to April 2023, where they created digital strategies, implemented storytelling for brand positioning, and established metrics for analysis.

Daniela also has experience as a Community Manager at Change.org Foundation from April 2021 to April 2022. In this role, they carried out storytelling and campaign planning, collaborated in BTL activations, and measured the impact obtained through social media.

Before that, Daniela worked as a Marketing Specialist at Enterprise in 2020, managing public relations, proposing advertising campaigns, and maintaining client accounts. Daniela also has experience as a Project Manager at EON Igniting Business in 2019, where they visited clients, authorized social media content, and proposed branding strategies.

In addition, Daniela worked as an Account Executive at Avidd Estudio Creativo in 2018, managing BTL campaigns and planning advertising launches. Daniela also served as a Community Manager at TECHO US in 2018, managing social media, conducting institutional branding, and positioning the brand on the web.

Daniela Herrera completed their undergraduate degree in Marketing, Advertising, and Branding at Universidad de las Américas Puebla from 2020 to 2021. Before that, they pursued a Bachelor's degree in Communication and Public Image from the same institution, spanning from 2014 to 2020. In 2013, Daniela obtained an undergraduate degree in Image Public from Colegio Imagen Pública.

Furthermore, Daniela Herrera has obtained additional certifications. In August 2019, they received certification from Nielsen Ibope, and in October 2018, they obtained certification from Google Ads.