Irene Perez

Irene Perez, MBA, is a dedicated social media marketing professional with extensive experience in coordinating and enhancing social media strategies. Currently serving as a Social Media Marketing Specialist at Assukkar S.A since January 2020, Irene is responsible for organizing social media calendars and analyzing insights to boost company awareness across platforms such as Instagram, Facebook, and LinkedIn. As a Social Media Coordinator for Hacienda Sitio de Mata since May 2019, Irene successfully grew the Instagram account from its inception through strategic monthly campaigns. Additionally, Irene has worked as a Brand Representative for Pura Vida Bracelets since May 2016, utilizing promotional content to enhance brand visibility and sales. Irene's formative experiences include a Research Intern position at the Instituto Interamericano de Cooperación para la Agricultura and a Tax Preparer role at Volunteer Income Tax Assistance. Irene holds a Master's in Business Administration from American University and a Bachelor's in Economics from the same institution.