Michelle Fraser

Michelle Fraser is an experienced retail professional with a strong background in management and customer service. Currently serving as Shop Manager at Purdys Chocolatier since November 2012, Fraser excels in achieving profitability, managing shop operations, and leading retail staff while fostering a positive relationship with Purdys’ Support Office. Previous roles include Product/Coaching Specialist and Assistant Shop Manager at Purdys, where Fraser implemented training tools, supervised sales strategies, and supported team development. Prior experience at La Senza as a Sales Associate and Customer Service Lead contributed to extensive customer service skills. Fraser studied at Western University from 2014 to 2015.