Pure Archery Group
Arlen Heistad is a seasoned professional with extensive experience in leadership and promotional roles. As the Business Owner of The Rifle Rest, Arlen also contributes to local governance as a Member of the Supervisory Board for the Town of Evergreen since April 2017. Arlen has been serving as a Promotional Representative for Bowtech, Inc. since May 2016 and holds the position of Vice Chairman of Langlade County within the Wisconsin Conservation Congress since April 2008, where responsibilities include chairing the Langlade County CDAC and participating in the bear committee. Educational background includes completion of studies at White Lake High School.
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Pure Archery Group
Pure Archery Group products are the solution in premium archery equipment to suit the needs of any archer. A leading manufacturer of premium archery products, Pure Archery Group, distributes worldwide through a wide range of channels and outlets. Current production locations include Oregon, Montana, and Canada, with a distribution/service center in Michigan. These widespread locations provide best-in-class service for dealers and consumers. Consisting of a diverse group of premium archery brands, Pure Archery Group provides accuracy-focused, performance-driven, and durable archery products to customers worldwide. These products include the most accurate compound bows suited for nearly every archer in the Bowtech and Diamond brands, as well as premium crossbows and accessories by Excalibur Crossbow. Rounding out the line are industry-leading archery accessories from Black Gold sights, TightSpot quivers, Ripcord arrow rests, as well as a full line of Octane products.