Raniah Babas

Raniah Babas is currently the Head of Projects and Client Services at Pure Consulting, a position held since October 2023. Prior to this role, Raniah served as the Insights Director at Steady Pace - Marketing Research from September 2017 to August 2023. Earlier experience includes a tenure as a Senior Researcher at Kantar TNS, focusing on qualitative research from June 2005 to January 2009, and work as a Program Developer freelancer from January 2005 to January 2007, developing student and job management programs. Raniah co-founded Arabian Echo, where responsibilities included managing client accounts and overseeing projects from February 2009 to August 2017. Educational qualifications include a Bachelor's degree in Management Information Systems from Dar Al-Hekma University, obtained between January 2000 and January 2005.