Pure Cremation, part of the Pure Group, is Britain’s most popular funeral plan provider. We also have more 5-star customer reviews on Trustpilot and Reviews.io than any other provider.

Across six locations in the UK and with almost 300 staff, Pure has helped transform the funeral industry in less than a decade. Today, the term ‘pure cremation’ has become synonymous for a funeral that’s more affordable than a traditional service and which gives a family the freedom to arrange a more personal send-off.

Our core values are care deeply, be accountable and never settle – and our dedicated, professional staff are committed to providing excellent customer service and continuing to grow the business. Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority.

Consumer Services

Health & Wellness

Health Care

Services

Pure Cremation

Pure Cremation's headquarters in Andover, United Kingdom

Dean Lamble

Mark Gawthorne

This department is responsible for providing urgent medical care and transportation services in emergency situations.

Emergency Medical Services

This department focuses on generating new business through proactive outreach and engagement with potential customers.

Outbound Sales

This department focuses on providing support and assistance to customers, ensuring their needs are met and enhancing their overall experience.

Customer Service

This department is responsible for designing, developing, and maintaining data processing systems and infrastructure.

Data Operations

This department focuses on guiding the organization’s vision, making high-level strategic decisions, and overseeing overall operations.

Leadership and Strategy

This department is responsible for managing all marketing strategies, communications, and promotional activities.

Pure Cremation

Org chart

Teams

Emergency Medical Services

Outbound Sales

Customer Service

Data Operations

Leadership and Strategy

Marketing Department

Offices

Pure Cremation

Org chart

Teams

Emergency Medical Services

Outbound Sales

Customer Service

Data Operations

Leadership and Strategy

Marketing Department

Offices

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