Lucio Baron

Mr. Lucio Baron is a skilled professional with 15 years of experience in strategy consulting. He began his career at McKinsey & Company in Italy and worked across Europe, the Middle East, Australia, and Africa. Lucio advises top executives in the Private and Public sectors on a range of topics including Corporate Strategy and large-scale transformations. He has deep expertise in assets and energy-intensive industries such as petrochemicals, power production, and mining. Prior to joining Pure Harvest, Mr. Baron was an Associate Partner in the Dubai Office of McKinsey & Company and was overseeing the operations of Elixir, a Saudi consulting company fully owned by McKinsey & Company. Lucio holds both a BS and MS in Industrial Engineering from the University of Rome “Tor Vergata” and an MBA from the London Business School.