Lucy Taylor

General Manager at PURE Sports Nutrition

Lucy Taylor is an accomplished executive with extensive experience in leadership roles across various industries. Currently serving as General Manager at PURE Sports Nutrition since March 2025, Lucy previously held the position of General Manager Aviation Operations & Legal at Christchurch International Airport Limited, where responsibilities included overseeing airfield operations, aviation security, and compliance for a team of 70. Lucy's background also includes leadership positions at PharmaZen Ltd as Director of Sales and Marketing, where the focus was on new consumer retail brands, and as Chief Operating Officer at Macpac Ltd, managing strategic and operational initiatives for the outdoor retailer. Earlier roles include Head of Legal and Company Secretary at Holcim Australia & New Zealand, and Senior Associate at Buddle Findlay. Lucy holds a Bachelor's Degree in Law and Commerce from the University of Canterbury.

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PURE Sports Nutrition

The PURE Sports Nutrition brand was founded in 2012 by brother and sister duo Simon Kraak and Marewa Sutherland (also a qualified sports nutritionist). Since inception PURE Sports Nutrition has remained committed to the core principles of science, quality, and practicality. Each product in the before, during and recovery ranges are formulated by the duo and undergo rigorous testing to ensure they deliver on performance as well as taste. At PURE we believe in creating premium products that fuel clean performance, without any artificial ingredients or colours. That's why all of our products are developed and produced in New Zealand using the highest quality natural ingredients. Our range includes products for both exercise and general well-being and we are proud to sponsor sports events and athletes throughout New Zealand and internationally, at grassroots community level, major mass participation events and high performance.