Abhishek Makhijani

Abhishek Makhijani serves as the National Category Manager, Commercial at Pure Sunfarms, a prominent licensed cannabis producer in Canada, since January 2022. Abhishek is responsible for developing commercial and brand pricing strategies, managing revenue and margins, and overseeing product lifecycle management, among other duties. Previously, Abhishek held various roles at Best Buy Canada, including Category Lead - Merchandise Manager and Inventory Analyst, focusing on category management and inventory oversight. Abhishek's experience also includes a role as a Business Analyst at Acuva Technologies, an Assistant Manager at ICICI Bank, and providing training as an International Meta Mind Management Certified Trainer. Abhishek holds an MBA in Finance from The University of British Columbia and several other relevant certifications and degrees from esteemed institutions.