Asahel Beaudet

Asahel Beaudet is a seasoned professional with extensive experience in trade marketing and sales management in the beverage and cannabis industries. Currently serving as Director of Trade Marketing and formerly as Regional Commercial Manager at Pure Sunfarms, Asahel has developed strategic initiatives that drive brand growth and improve KPIs. Prior to this role, Asahel managed national key accounts for High Park Company, focusing on strengthening relationships with major Canadian retailers. Asahel's earlier tenure at Labatt Breweries of Canada included various leadership positions, overseeing trade marketing and execution while achieving significant market share and distribution targets. Asahel holds a Bachelor of Science in Biology from the University of Victoria.