Mike Groff

Mike Groff is a seasoned professional with over 15 years of experience in sales and management. Currently serving as the National Sales Director at Pure Sunfarms since July 2023, Mike previously held various leadership positions at Labatt Breweries of Canada, including General Manager of G&W Distillery & Cocktail Co., Sales Director, Senior Key Account Manager, Key Account Manager, Field Sales Execution Manager, and Territory Manager from April 2008 to April 2023. Mike holds a Bachelor of Business Administration in Marketing from Simon Fraser University, completed between 2003 and 2008.