At Pure Waste, we create ecologically sustainable yarns, fabrics, and garments that set a new standard for circularity and durability. By doing things differently, we create positive impact.

Cotton is a natural fibre, yet it causes severe stress to the environment. The crop uses a lot of water, but many growers are in areas where there is little rainfall. It takes around 11 000 litres of unpolluted water to grow 1 kilogram of cotton. That means a single t-shirt requires as much as 2700 litres of water. 

Cotton clothing producers waste about 15% of the raw material. We don't make our products from virgin material. Instead, Pure Waste recycles the offcuts and spinning waste from clothing and textile industries. The raw material is collected, sorted by colour and quality, and mechanically opened back into the fibre. Then we mix it with recycled polyester or viscose and spin it into new yarns. After that, the process is the same as with virgin materials except that our yarns and fabrics don’t need to be dyed as their colour comes from the textile waste.

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