Craig Smith

Craig Smith is a seasoned professional in the fitness industry with extensive experience at PureGym since November 2015, holding positions such as Divisional Director for the Middle East and Franchise Operations Manager. Previous roles include Head of New Openings & Sales and Interim Head of Central Operations in Switzerland. Craig also served as Project Regional Manager in Denmark and Regional Manager at PureGym. Prior experience includes positions at LA Fitness UK, where roles spanned from Regional Sales Manager to Senior General Manager. Additional experience includes General Manager at LA Fitness, Centre Manager at MWB Business Exchange, and Operations Manager at Nuffield Health, along with a role as Member Service Manager at Fitness First. Craig holds a Bachelor of Science (BSc) degree in Sports and Exercise Science from the University of Northampton.