Joni Siegel is the Founder and Executive Director of the Foundation for Indigenous Medicine, established in August 2018, which focuses on supporting indigenous medicine practitioners for a sustainable future. Additionally, Joni founded Puremedy in 2005, serving as CEO, where the company creates products based on a 160-year-old indigenous medicine tradition, emphasizing the effectiveness of formulations like the "Original Healing Ointment." Joni holds a degree in Business with a focus on Finance from Washington State University.
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