Stacey Cummings

Stacey Cummings has a diverse work experience spanning over two decades. Stacey started their career at United Way of Calgary and Area as an Assistant Manager, where they presented and promoted a CRM system tailored for fundraising. Stacey also coordinated volunteer opportunities and maintained donor databases.

Stacey then worked at Exchange Solutions, where they held roles such as Sr Client Solutions Associate and Client Solution Manager. In these positions, they utilized their expertise in B2C loyalty programs to analyze, strategize, and track business growth for clients such as Barnes & Noble and BP.

Afterwards, Stacey joined Canada Post / Postes Canada as a Senior Marketing Advisor and later became the Marketing Director, Influencer Marketing. In these roles, they developed and implemented marketing strategies, formed strategic partnerships with advertising agencies, and played a key role in the corporate rebranding process.

Next, Stacey served as the Marketing Director at yconic, where they led the development and execution of B2B and B2C marketing strategies to drive member acquisition and traffic growth.

Currently, Stacey is working at Purolator Inc. as the Marketing Director. Stacey leads and manages strategic marketing efforts, focusing on brand management, sponsorship, customer lifecycle marketing, and channel strategies. Additionally, they set marketing objectives aligned with corporate goals and inspires the marketing team.

Throughout their career, Stacey has demonstrated strong leadership, strategic thinking, and expertise in marketing and advertising strategies.

Stacey Cummings has a Bachelor of Commerce, Co-op degree in Marketing from Dalhousie University. Stacey also holds several additional certifications, including Chartered Marketer - Advanced Standing (CM) from the Canadian Marketing Association, obtained in September 2023. In July 2021, they obtained a certification in Transportation Systems from CITT. In October 2018, they obtained a Lean Six Sigma Yellow Belt certification from LeanCor Supply Chain Group. Stacey has also obtained certifications in Content Marketing from HubSpot in April 2017, Advocate Marketing Fundamentals: Level 1 from Influitive in October 2016, Email Marketing from HubSpot in August 2016, and Inbound from HubSpot in August 2016.