Purple Brands
Aaron Webb serves as the Chief Executive Officer of Purple Wine + Spirits, a brand-led company based in Sonoma and Napa, overseeing significant operations involving 170 employees and annual production of three million cases. Previously, Aaron operated as Chief Financial Officer at the same company, where responsibilities included finance, accounting, and strategic planning. Prior experience also includes roles as VP of Finance & Planning at Delicato Family Vineyards and various leadership positions at Brown-Forman, focusing on brand strategy, marketing, and financial management. Aaron holds an MBA in Finance and Accounting from The University of Chicago Booth School of Business and a BS in Economics and Math from Centre College.
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Purple Brands
Purple Brands is dedicated to creating extraordinary wine and distilled spirit experiences that surprise and delight. Founded by Derek Benham in 2001, the company produces branded wines as well as custom and private label wines for major U.S. and International retailers and restaurateurs. Purple Brands is based in Petaluma, California, the southern gateway to Sonoma County. The Company operates satellite wineries in the Russian River Valley and in American Canyon, located in Napa County. In 2014, Benham broke ground on a distillery in the small, west Sonoma County town of Graton, where Benham's Gin and Redwood Empire Whiskey are produced. In addition to these new spirit brands, Purple Brands wine portfolio includes Avalon Winery, Four Vines, Scattered Peaks and Raeburn Winery, one of America’s fastest growing wine brands. Sustainability is a key facet of Purple’s operating principles. Over the past decade the Company has made great strides in water and energy conservation and both the Graton and American Canyon wineries are certified sustainable by the California Sustainable Winegrowing Alliance.