Purple Brands
Ed Filice is a highly experienced winemaking consultant and semi-retired winemaker with a career spanning several years. Since January 2019, Ed Filice has been providing expertise through EdFilice.com. Additionally, since 2018, Ed Filice has held the position of Senior Winemaker in Grape & Wine Procurement at Purple Wine + Spirits, and has been employed with the company since 2006, where Ed Filice accepted a promotion and relocated to American Canyon in 2014.
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Purple Brands
Purple Brands is dedicated to creating extraordinary wine and distilled spirit experiences that surprise and delight. Founded by Derek Benham in 2001, the company produces branded wines as well as custom and private label wines for major U.S. and International retailers and restaurateurs. Purple Brands is based in Petaluma, California, the southern gateway to Sonoma County. The Company operates satellite wineries in the Russian River Valley and in American Canyon, located in Napa County. In 2014, Benham broke ground on a distillery in the small, west Sonoma County town of Graton, where Benham's Gin and Redwood Empire Whiskey are produced. In addition to these new spirit brands, Purple Brands wine portfolio includes Avalon Winery, Four Vines, Scattered Peaks and Raeburn Winery, one of America’s fastest growing wine brands. Sustainability is a key facet of Purple’s operating principles. Over the past decade the Company has made great strides in water and energy conservation and both the Graton and American Canyon wineries are certified sustainable by the California Sustainable Winegrowing Alliance.