Purple Brands
Elliott Sneen is an accomplished brand manager with extensive experience in the spirits and wine industries. Currently serving as Brand Manager for Spirits at Purple Brands since November 2021, Elliott drives growth and optimization for Redwood Empire Whiskey and Benham’s Spirits through strategic marketing planning and performance analysis. Previously, Elliott held various roles at Cabernet Corp. over an eight-year period, including Western Regional Sales Manager, where responsibility encompassed sales across multiple states and relationship management with key distributors and national accounts. Other roles include Marketing Manager, Marketing and Communications Coordinator at Cabernet Corp. and Global Brand Assistant at Fetzer Vineyards. Elliott holds a Bachelor of Science in Business Administration with a focus on Marketing from Sonoma State University, supplemented by international experience at ESB Business School, Reutlingen University.
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Purple Brands
Purple Brands is dedicated to creating extraordinary wine and distilled spirit experiences that surprise and delight. Founded by Derek Benham in 2001, the company produces branded wines as well as custom and private label wines for major U.S. and International retailers and restaurateurs. Purple Brands is based in Petaluma, California, the southern gateway to Sonoma County. The Company operates satellite wineries in the Russian River Valley and in American Canyon, located in Napa County. In 2014, Benham broke ground on a distillery in the small, west Sonoma County town of Graton, where Benham's Gin and Redwood Empire Whiskey are produced. In addition to these new spirit brands, Purple Brands wine portfolio includes Avalon Winery, Four Vines, Scattered Peaks and Raeburn Winery, one of America’s fastest growing wine brands. Sustainability is a key facet of Purple’s operating principles. Over the past decade the Company has made great strides in water and energy conservation and both the Graton and American Canyon wineries are certified sustainable by the California Sustainable Winegrowing Alliance.