Purple Brands
Jim Shanahan is an accomplished human resources professional with extensive experience in leadership roles. Currently serving as Vice President of Human Resources at Purple Brands since March 2014, Jim previously held the position of Director of Human Resources within the same company. Prior to this, Jim worked at The Gymboree Corporation from April 2000 to March 2014, where the role of Sr. Manager, Human Resources was undertaken. Jim holds a Master of Science in Organization Development with a focus on Human Resources and Change Management from the University of San Francisco, completed between 2007 and 2009, and a Bachelor of Fine Arts in Theater from the University of Southern California, earned from 1981 to 1983.
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Purple Brands
Purple Brands is dedicated to creating extraordinary wine and distilled spirit experiences that surprise and delight. Founded by Derek Benham in 2001, the company produces branded wines as well as custom and private label wines for major U.S. and International retailers and restaurateurs. Purple Brands is based in Petaluma, California, the southern gateway to Sonoma County. The Company operates satellite wineries in the Russian River Valley and in American Canyon, located in Napa County. In 2014, Benham broke ground on a distillery in the small, west Sonoma County town of Graton, where Benham's Gin and Redwood Empire Whiskey are produced. In addition to these new spirit brands, Purple Brands wine portfolio includes Avalon Winery, Four Vines, Scattered Peaks and Raeburn Winery, one of America’s fastest growing wine brands. Sustainability is a key facet of Purple’s operating principles. Over the past decade the Company has made great strides in water and energy conservation and both the Graton and American Canyon wineries are certified sustainable by the California Sustainable Winegrowing Alliance.