Purple Brands
Steven Urberg is a highly experienced winemaker with extensive expertise in the field. Currently serving as the Director of Winemaking at Purple Brands since August 2022, Steven also operates as a Consulting Winemaker for Steven Urberg Wines LLC since December 2021. Prior to these roles, Steven spent two decades at Gloria Ferrer Caves & Vineyards, culminating as Director of Winemaking from June 2001 to July 2021. Other notable positions include Winemaker for the California Appellation Program at Buena Vista Winery, Inc. and Winemaker at Corbett Canyon Vineyards. Steven began the winemaking journey as an Assistant Winemaker at Sylvester Winery and has held various positions in the industry since the mid-1990s. Steven holds a Master of Science in Organic Chemistry from the University of California, Berkeley and a Bachelor's degree in Chemistry from the University of Michigan.
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Purple Brands
Purple Brands is dedicated to creating extraordinary wine and distilled spirit experiences that surprise and delight. Founded by Derek Benham in 2001, the company produces branded wines as well as custom and private label wines for major U.S. and International retailers and restaurateurs. Purple Brands is based in Petaluma, California, the southern gateway to Sonoma County. The Company operates satellite wineries in the Russian River Valley and in American Canyon, located in Napa County. In 2014, Benham broke ground on a distillery in the small, west Sonoma County town of Graton, where Benham's Gin and Redwood Empire Whiskey are produced. In addition to these new spirit brands, Purple Brands wine portfolio includes Avalon Winery, Four Vines, Scattered Peaks and Raeburn Winery, one of America’s fastest growing wine brands. Sustainability is a key facet of Purple’s operating principles. Over the past decade the Company has made great strides in water and energy conservation and both the Graton and American Canyon wineries are certified sustainable by the California Sustainable Winegrowing Alliance.