Sarah Wilson

Sarah Wilson is an experienced marketing professional currently serving as the Affiliate Marketing Manager at Purple Carrot since 2023. Previously, from 2016 to 2022, Sarah held the position of Head of Integrated PR for Specialty Brands at Wayfair, where responsibility included developing comprehensive strategies that enhanced brand growth through influencer and affiliate channels and managing significant partnerships to boost brand recognition for multiple brands. Earlier in the career, as a Senior Blogger Relations Specialist at Wayfair, Sarah established an influencer program focused on generating backlinks, resulting in substantial revenue contributions, and led successful monthly campaigns to elevate organic search revenue. Before joining Wayfair, Sarah was a Senior Site Editor at TechTarget from 2012 to 2016, where site content for SearchCloudStorage.com and SearchStorage was developed and executed. Sarah holds a degree in Communication, Media & Journalism with a focus on PR/Advertising from the University of Hartford, completed in 2012.