Purple Metrics
Guilherme da Silva has a diverse work experience in marketing and communication roles. Guilherme is currently the Marketing Lead for Purple Metrics, a recurring branding measurement software. Prior to this, they worked at Zup Innovation in Corporate Communication from 2019 to 2021. In 2017, they were involved in communication planning at Endeavor Brasil, focusing on digital marketing and PR, and played a key role in campaigns and positioning initiatives. Before that, Guilherme worked as a Marketing Analyst at Grupo Trigo, where they were responsible for planning campaigns, implementing digital marketing strategies, and enhancing customer experiences for Koni and Gokoni brands. Guilherme contributed to the success of clients through metric analysis and project management. Overall, Guilherme has demonstrated their expertise in marketing, branding, and communication throughout their career.
Guilherme da Silva obtained a Bachelor's degree in History from the Universidade Federal do Estado do Rio de Janeiro in the years 2010 to 2014. Guilherme also obtained additional certifications in various fields including Communication with Employees, Communication and Public Relations Planning, Collaborative Strategy and Planning Sprint, Leadership, Branding, Strategic Project Management, Digital Marketing Strategies, Corporate Finance, and Business Management.
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Purple Metrics
Purple Metrics is the recurring branding measurement software for marketing teams to visualize the results of their brand. Here's how it works: brands install the Purple survey on their own channels or send it out to their databases. Based on the responses, algorithms generate metrics on brand sentiment, declared behavior, and perceived attributes. Blip, Conta Azul, Daki, Nuvemshop, Linx and other clients love Purple Metrics for its actionable insights, to monitor results and make regular business and marketing action decisions.