Purple Metrics
Guta Tolmasquim is the Founder and CEO of Purple Metrics, a recurring branding measurement software for marketing teams. Guta co-founded BrandGym in 2017, where they worked as CEO until March 2022, providing branding services for entrepreneurs and startups. Guta also has experience as a teaching assistant at Section4, a branding advisor at Benie Saúde, a professor at Istituto Europeo di Design, and a teacher at MIAMI AD SCHOOL BRASIL. Guta served as a brand strategist manager at Tatil Design and planning supervisor at Artplan. Additionally, Guta worked as a branding mentor at Incubadora de Empresas COPPE / UFRJ. Guta is currently a member of Beacon Founders.
Guta Tolmasquim earned a Bachelor's degree in Social Communication - Advertising from the Federal University of Rio de Janeiro from 2008 to 2012. In 2011, they also studied Communications Sciences at Alma Mater Studiorum – University of Bologna. Guta completed a Pocket Planning course at Miami Ad School Brazil in 2014 and obtained a LF5 degree in Entrepreneurship/Entrepreneurial Studies from Latitud in 2022. Additionally, they hold certifications in Data Science for Marketing from DataTech School, Sales Outside the Box from LinkedIn, and is a certified brand strategist from Section4.
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Purple Metrics
Purple Metrics is the recurring branding measurement software for marketing teams to visualize the results of their brand. Here's how it works: brands install the Purple survey on their own channels or send it out to their databases. Based on the responses, algorithms generate metrics on brand sentiment, declared behavior, and perceived attributes. Blip, Conta Azul, Daki, Nuvemshop, Linx and other clients love Purple Metrics for its actionable insights, to monitor results and make regular business and marketing action decisions.