PURPLE
Richard Danks has a strong background in strategy and brand transformation. Richard started their career at Art Against Knives, where they served as Director from August 2009 to May 2012. Richard then joined Portas, where they held the positions of Strategist and later Head of Strategy from June 2009 to November 2019. In 2019, Richard joined Byron as the Brand Director, where they played a crucial role in the brand's transformation, including marketing strategy, new product development, and digital experience. Richard also managed the business's closure, reopening, and eventual sale during the Covid-19 pandemic. Currently, Richard holds the position of Senior Vice President - Lifestyle at PURPLE since October 2021.
Richard Danks holds a Bachelor of Science (B.Sc.) degree in Management from the University of the Arts London. However, the specific dates of their education are not provided.
PURPLE
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Purple is independent in philosophy, attitude and operation –offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset. Purple’s services cover press relations, editorial procurement, product placement and high profile event management. A specialist knowledge of the beauty, fashion, lifestyle and entertainment industries gives unrivalled insight into brand positioning and sustaining meaningful press coverage.