William Rice is a communications specialist with over 20 years of experience in the music and entertainment industries. Currently self-employed as a photographer and creative director, Rice is working on an art photography project culminating in the release of the debut book, "O NOVO RIO," in 2024. Rice co-founded the music division of Purple PR, developing it into a leading music PR agency in Europe, and has represented high-profile clients, including Prince and Beyoncé. Their expertise encompasses artist development, media strategy, and creative oversight, all driven by a passion for music and culture. Rice continues to produce additional publications set in Japan and West Africa while studying for a Bachelor of Arts degree in Politics at the University of Warwick.
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