Pete Jakob

Purple Salix helps you drive marketing change linked to improved business results. Whether you need short term help to determine strategic priorities, or longer term engagements to help lead and deliver the desired changes, we can bring a wealth of first-hand experience learned through successfully leading projects at IBM and independently via Purple Salix We have helped large global tech companies, SMEs, early stage startups, and Marketing Agencies. Recent projects have included: - Marketing Transformation for a global telco player around customer-centricity, marketing automation, scalable processes and cultural change - B2B Initiative launch for a major Financial Services company - Delivery of a product launch strategy for an Industrial venture-backed manufacturer - Demand Generation strategy and execution for a disruptive start-up - Executive coaching for several clients navigating their own change projects