Purple Square
Adrian Tym is an accomplished marketing professional with extensive experience in marketing automation and strategic account management. Currently serving as the Head of Marketing Automation and Technology Services at Purple Square Consulting since April 2018, Adrian oversees the delivery of marketing automation solutions across the Australia and New Zealand region. Previously, at Suncorp Group from September 2015 to April 2018, Adrian held the roles of Portfolio Delivery Manager and Campaigns & Iteration Manager, focusing on loyalty platforms and data-driven marketing communications. Adrian also has experience as a Campaign Manager at ANZ, a Senior Campaign Analyst at BSH Home Appliances, and a Project Manager at AMR Interactive. Adrian began the career as a Marketing Analyst at Leica Microsystems. Adrian holds a Bachelor's degree in Marketing and Management from Monash University.
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Purple Square
Purple Square CX, is a Customer Experience Advisory that offers a diverse range of services aimed at enhancing customer interactions for businesses. Our expertise lies in three key areas – CX advice and strategy, marketing automation, and customer data platforms (CDPs). Our team comprises CX strategists, engineers, developers and builders, all focused on delivering against the 5 core principles of CX: Vision, Operations, People, Data and Tech. We build long term partnerships with our clients, that deliver their Customer Experience goals, both short-term and long into the future.