Purple Strategies
Amanda Mattos has a strong background in creative roles within advertising and marketing agencies. Amanda began their career as a Copywriting Intern at TMP Government in November 2002. From May 2003 to March 2006, they worked as a Project Manager/Account Executive & Coordinator at TMP Worldwide, where they gained valuable experience in managing projects and client accounts. From March 2006 to March 2011, they served as a Copywriter at TMP Worldwide, where they honed their skills in writing compelling copy. In March 2011, they were promoted to the role of Senior Copywriter, before transitioning to the position of Associate Creative Director in March 2012. At TMP Worldwide, Amanda used their background as a copywriter to develop targeted and engaging creative concepts, tailoring messages to specific audiences. Amanda led and partnered with the creative team, including designers, programmers, and freelancers, to meet client needs. In 2015, Amanda joined Purple Strategies as both an Associate Creative Director and Creative Director.
Amanda Mattos completed their Bachelor of Arts (BA) degree in English Language and Literature, General from the University of Virginia. Amanda attended the University from 1999 to 2003. Prior to their university education, they also attended James Madison High School, however, the specific years and any degrees or fields of study from there were not provided.
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Purple Strategies
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Purple Strategies brings together strategists and communication specialists from across the political spectrum. And with our experience, we’re equally at home inside or outside the Beltway. We also pride ourselves on understanding our clients’ culture and working collaboratively with their team. From designing a comprehensive message strategy toopinion research, integrated advertising, media relations and grassroots outreach, Purple provides a unique perspective on public affairs and the highest level of service and expertise.Why Purple? In our fast-moving, high information society, public attitudes are constantly shifting in ways difficult to predict – and even more difficult to influence. For corporations and trade associations, it’s more important than ever to respond strategically and communicate values that are aligned with society’s expectations. Adding to the challenge, economic uncertainty is fueling an intense partisanship that colors perceptions of issues and events. Increasingly, companies are being drawn into the arena – and subjected to scrutiny – in ways never anticipated even a few short years ago.But for strategists grounded in the dynamics of political campaigns, this kind of conflict and volatility is familiar territory. Recognizing the need for a balanced, bi-partisan approach to corporate communications, reputation management and issue advocacy, Alex Castellanos and Steve McMahon merged two well-established Republican and Democratic firms – National Media and Issue & Image – to create Purple Strategies.