Purple Strategies
Gina Savage has a diverse and extensive work experience in research and insights. Gina began their career as a Research and Strategy Intern at EnviroMedia in 2012, where they gained valuable experience in research and strategy. After that, they joined the University of Illinois at Urbana-Champaign as a Research Assistant and Course Assistant, where they worked on various research projects and assisted in courses related to advertising.
In 2013, Gina joined Leo Burnett as a Research Intern and Research Analyst, where they further honed their skills in market research and analysis. Gina was promoted to the role of Senior Research Analyst in 2014 and stayed with the company until 2016.
Following their time at Leo Burnett, Gina joined Mintel as a Research Analyst in 2016, where they contributed to market research and analysis for various industries. In 2018, they moved to VSA Partners, Inc as a Senior Research Analyst in Data Science, where they utilized their expertise in data analysis and research methodologies.
Most recently, Gina is working at Purple Strategies since 2019, starting as a Research Manager in Insights and later advancing to the role of Director of Insights. Their role involves overseeing and managing the research process, generating insights, and providing strategic recommendations.
Gina Savage obtained a Bachelor's degree in Advertising and a Bachelor's degree in Spanish from the University of Illinois Urbana-Champaign, where they studied from 2009 to 2013. Gina later pursued a Master's degree in Public Policy at the University of Connecticut, completing their studies from 2014 to 2016.
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Purple Strategies
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Purple Strategies brings together strategists and communication specialists from across the political spectrum. And with our experience, we’re equally at home inside or outside the Beltway. We also pride ourselves on understanding our clients’ culture and working collaboratively with their team. From designing a comprehensive message strategy toopinion research, integrated advertising, media relations and grassroots outreach, Purple provides a unique perspective on public affairs and the highest level of service and expertise.Why Purple? In our fast-moving, high information society, public attitudes are constantly shifting in ways difficult to predict – and even more difficult to influence. For corporations and trade associations, it’s more important than ever to respond strategically and communicate values that are aligned with society’s expectations. Adding to the challenge, economic uncertainty is fueling an intense partisanship that colors perceptions of issues and events. Increasingly, companies are being drawn into the arena – and subjected to scrutiny – in ways never anticipated even a few short years ago.But for strategists grounded in the dynamics of political campaigns, this kind of conflict and volatility is familiar territory. Recognizing the need for a balanced, bi-partisan approach to corporate communications, reputation management and issue advocacy, Alex Castellanos and Steve McMahon merged two well-established Republican and Democratic firms – National Media and Issue & Image – to create Purple Strategies.