Purple Strategies
Hmi Hmi Gibbs has a diverse and extensive background in the creative field, with experience working for various companies over the years. Starting in 1995, Gibbs worked as a Designer/Mac Artist at Satori Graphics before moving on to become an Art Director at Frankel & Company in 1997. At Frankel & Company, Gibbs implemented promotions and marketing strategies for well-known brands such as Visa, Target, McDonalds, USPS, and Oldsmobile. In 2001, Gibbs joined Leo Burnett as a Senior Art Director, and later progressed to the role of Associate Creative Director and VP Creative Director. During this time, Gibbs earned numerous prestigious professional awards and worked with top marketers, winning awards such as the Clios and Lions. In 2016, Gibbs transitioned to self-employment, working as a Freelance Creative Director specializing in art and design. Notably, Gibbs served as the Creative Director on the U.S. Army Brand at DDB from 2019 to 2022. Currently, Gibbs holds the position of Managing Creative Director at Purple Strategies, starting in 2022. Throughout Gibbs' career, they have consistently demonstrated creativity, expertise, and a passion for delivering impactful results.
Hmi Hmi Gibbs completed their Bachelor of Arts degree in Advertising/Graphic Design from Columbia College Chicago between the years 1990 and 1995.
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Purple Strategies
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Purple Strategies brings together strategists and communication specialists from across the political spectrum. And with our experience, we’re equally at home inside or outside the Beltway. We also pride ourselves on understanding our clients’ culture and working collaboratively with their team. From designing a comprehensive message strategy toopinion research, integrated advertising, media relations and grassroots outreach, Purple provides a unique perspective on public affairs and the highest level of service and expertise.Why Purple? In our fast-moving, high information society, public attitudes are constantly shifting in ways difficult to predict – and even more difficult to influence. For corporations and trade associations, it’s more important than ever to respond strategically and communicate values that are aligned with society’s expectations. Adding to the challenge, economic uncertainty is fueling an intense partisanship that colors perceptions of issues and events. Increasingly, companies are being drawn into the arena – and subjected to scrutiny – in ways never anticipated even a few short years ago.But for strategists grounded in the dynamics of political campaigns, this kind of conflict and volatility is familiar territory. Recognizing the need for a balanced, bi-partisan approach to corporate communications, reputation management and issue advocacy, Alex Castellanos and Steve McMahon merged two well-established Republican and Democratic firms – National Media and Issue & Image – to create Purple Strategies.