Purple Strategies
Regina Sica has a diverse work experience spanning various industries. Regina currently holds the position of Senior Director at Purple Strategies, where they lead effective media planning processes and strategies for multiple corporate reputation and non-profit clients. Regina is responsible for managing client relationships, scope development, and budgeting. Prior to this role, Regina worked as the Director of Channel Planning, Paid Media, and Campaign Management at Purple Strategies.
Before joining Purple Strategies, Regina served as an Associate Media Director at Bully Pulpit Interactive, where they managed and mentored a team of paid specialists in strategy, reporting, and client management. Regina also played a key role in pushing agency point of views, processes, and new business partnerships.
Regina's earlier experience includes positions at Generator Media + Analytics (formerly Gotham Direct), Christ Church, Lockheed Martin, Army Contracting Command, Brand Builders, Yeske-Buie Financial Planning Services, and Vector Marketing. In these roles, they gained experience in project management, financial analysis, marketing coordination, and sales.
Overall, Regina's work experience showcases their expertise in media planning, client management, project management, and leadership.
Regina Sica obtained their high school diploma from Lake Braddock Secondary School. Regina then pursued further education at Virginia Tech - Pamplin College of Business, where they completed a Bachelor of Science (B.S.) degree in Finance and Entrepreneurial Management.
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Purple Strategies
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Purple Strategies brings together strategists and communication specialists from across the political spectrum. And with our experience, we’re equally at home inside or outside the Beltway. We also pride ourselves on understanding our clients’ culture and working collaboratively with their team. From designing a comprehensive message strategy toopinion research, integrated advertising, media relations and grassroots outreach, Purple provides a unique perspective on public affairs and the highest level of service and expertise.Why Purple? In our fast-moving, high information society, public attitudes are constantly shifting in ways difficult to predict – and even more difficult to influence. For corporations and trade associations, it’s more important than ever to respond strategically and communicate values that are aligned with society’s expectations. Adding to the challenge, economic uncertainty is fueling an intense partisanship that colors perceptions of issues and events. Increasingly, companies are being drawn into the arena – and subjected to scrutiny – in ways never anticipated even a few short years ago.But for strategists grounded in the dynamics of political campaigns, this kind of conflict and volatility is familiar territory. Recognizing the need for a balanced, bi-partisan approach to corporate communications, reputation management and issue advocacy, Alex Castellanos and Steve McMahon merged two well-established Republican and Democratic firms – National Media and Issue & Image – to create Purple Strategies.